In the age where eCommerce and online businesses flourish like never before, it has become more challenging to stay ahead of the curve. And, many businesses eventually find a way to reach more customers using videos.
As the king of content today, video has become a powerful tool for marketing purposes. As a result, video marketing has become one of the most effective strategies to drive more people to enter your sales funnel.
However, creating video content remains challenging for many, especially smaller businesses. Let’s save your worry because we’ve rounded up the top video marketing tools that can help you boost your online sales. Keep reading!
Why is Video Marketing Worth Trying?
Many surveys have revealed the benefits of video marketing and how impactful it is to expand a business. For instance, video marketing has helped a company to gain a 60% returning customer rate.
If you think creating videos can be all-consuming, advanced technology comes to cure your concern. You can automate processes and make data-driven decisions with AI content marketing tools.
Before revealing some well-known video marketing tools available on the market, here is a list of some main benefits of video marketing.
- Increase engagement and audience reach
- Improve SEO ranking
- Improve brand awareness
- Increase conversion rates
- Give better customer understanding
- Build credibility and trust
- Ability to showcase products/services
- Versatile and accessible on multiple platforms
- Measurable and trackable results.
Top Video Marketing Tools to Boost Sales
Video marketing requires you to create videos of various types constantly. You may create advertising, tutorials, or explainer videos to promote your business, nurture leads, and convert prospects.
Creating a video from scratch can take a while, but with in-built templates and stock images, you can speed up the process and save countless hours. Below we’ve compiled six top video marketing tools to help you boost sales.
1. V yond
V yond is an excellent cloud-based platform for creating video animations. It provides tons of ready-to-use templates that you can use instantly. Better still, it has a vast option of assets like effects, backdrops, props, graphs, music, etc.
If you want to go further, V yond also lets you create animated videos from scratch. An exhaustive built-in editor allows you to draw objects and create an entire video for any purpose.
Moreover, V yond allows users to publish up to three videos monthly with no watermark. If you want to enjoy the full features, the paid subscriptions start from $25/month, which is relatively affordable even for small businesses.
2. Render Forest
Render Forest is another cloud-based video editing platform for individual or business use. Freelancers and marketers across the industry have widely known the brand due to its inexpensive subscription plans.
One feature that makes Render Forest stand out in the market is its fresh, light, and intuitive interface. You can still create video content easily, even if you don’t have editing competencies.
The platform provides massive options of templates, imagery, audio tracks, filters, and more options. It also has team collaboration features so you can get feedback from team members about your video.
RenderForest has a free plan that allows you to create up to one-minute and watermarked videos. But you can get more exclusive features with premium plans starting at $9.99/month.
If you’re looking for an all-in-one video marketing tool, seek no further than PowToon. The platform has various video designs specialized for social media specialists, marketing specialists, and CMOs.
Users can easily create, manage, and distribute video content in any style. Pow toon has extensive video libraries and character builders that help you save countless hours for creating an engaging video for marketing purposes.
As an all-in-one video marketing tool, Pow toon also provides team collaboration features to manage permissions and edit videos within your marketing team in shareable folders. You can also distribute content across channels directly from the platform.
Some big companies that have used PowToon to create content include Bridgestone, Dell, and American Express. However, PowToon doesn’t have a free plan, but the subscription plans start from $20/month.
Wistia is a video platform designed specifically for marketing purposes. It has many features that can help users create, optimize, and distribute videos with simple steps.
The drag-and-drop interface helps the non-tech savvy to trim videos, add objects and filters, and edit content easily. Wistia also allows you to record videos from your browser and save them for editing later.
Moreover, Wistia has integration features that let you connect the platform with other marketing automation tools. You can explore the video SEO, lead generation, engagement, and marketing automation features to meet your business goals.
Wistia has four subscription plans to choose from. The Plus plan costs $19/month, the Pro plan costs $79/month, and the Advanced plan costs $319/month. Meanwhile, you can also get a custom price according to your desired features.
Animoto is a simple video editor suitable for small to agency-level businesses. Like the previous options, it has an easy-to-use interface and comprehensive features to create engaging videos.
The platform offers various templates to create explainer videos, presentations, educational materials, and marketing content. It lets you craft videos that scream your brand, including saving particular colors, fonts, and a business logo that resonates with your business.
Animoto also has integrated social sharing features and email tools to let you share content seamlessly across platforms. It offers a free plan, but the paid plans are worth trying. The basic plan costs $8, the professional plan costs $16, and the professional plus plan costs #39.
Biteable has helped many businesses of all scales to achieve their goals. The simple interface and easy-to-use features can help you craft high-quality and engaging videos ranging from presentation, advertising, animated, and explainer videos.
With built-in templates, Biteable can help anyone create complete videos, even without expertise in video editing. Besides, it provides easy sharing and monthly reports to monitor your progress over time.
Biteable only comes with two subscription plan options. The Pro plan costs $49/month and is suitable for individual use. The Teams plan costs $99/month and can include three members in an account.
All in all, video marketing has proven to be a powerful tool for businesses in today’s digital landscape. With the ability to increase engagement, reach, brand awareness, and conversions, video marketing offers a cost-effective and measurable way for companies to connect with the target audience and accomplish their marketing goals.
Whether it be through product demos, explainer videos, or customer testimonials, video has the power to tell a compelling story and drive business success. Moreover, the above video marketing tools can come to the rescue if you need to create, optimize, and distribute video content to reach a wider audience and generate more sales.