Most Followed Celebrities on Instagram and Social Media

Instagram is a great way to build your brand by engaging with people who are interested in your content and product, for free! And even better, you don’t need to be a celebrity or a super famous influencer in order to have a large following.

Instagram is an easy way to get started if you’re just looking to grow your Instagram audience. All you need is an idea and a good strategy (like the one we’ll cover below). 

Keep reading for a look at which celebrities have the most followers on Instagram and why this matters for building your own brand:

1. Kylie Jenner

Kylie Jenner is the most followed celebrity on Instagram, with over 100 million followers. She’s also the youngest of the Kardashian-Jenner clan and was named one of TIME magazine’s “100 Most Influential People” in 2019.

Kylie Cosmetics was founded by Kylie in 2015 when she launched her first lip kit online. Since then it has expanded into other products including eyeshadow palettes, highlighters and more!

2. Ariana Grande

Ariana Grande is a singer, songwriter, and actress. She has over 150 million followers on Instagram, which makes her the second most followed person on the platform. She also has a YouTube channel with over 10 million subscribers called “Ariana’s World.”

In addition to being famous for her music and acting career, she has been noted for being an animal lover who is vegan (she doesn’t eat meat or dairy products). She even got engaged to Pete Davidson recently who just happens to be an avid fan of animals too!

3. Beyonce

Beyonce is the third most followed celebrity on Instagram with over 132 million followers. She is also the most followed female celebrity on Instagram, having been on the list every year since 2013. Beyonce has had eight albums go platinum and five more go gold in her career so far, which makes her one of the best-selling artists ever. Her recent single “Lemonade” reached number 1 on Billboard’s Hot 100 chart as well as being nominated for an Oscar for Best Song at this year’s Academy Awards ceremony (#Accolades).

4. Kim Kardashian West

Kim Kardashian West is a reality television star, socialite and entrepreneur. She has been ranked as one of the most influential people in the world by Time magazine.

Kardashian West has built an empire around her brand which includes clothing lines and fragrances. Her net worth is estimated to be $175 million.

5. Selena Gomez

Selena Gomez is a singer, actress and producer. She has over 150 million followers on Instagram and more than 44 million followers on Twitter.

She started posting pictures on her account in 2013, but it wasn’t until 2015 when she gained popularity with her photos showing her relationship with Justin Bieber. Later that year Selena posted a photo of herself kissing The Weeknd (a Canadian R&B singer), which became the most liked photo in history with over 6 million likes!

6. Justin Bieber

Justin Drew Bieber is a Canadian singer, songwriter, and actor. He gained worldwide fame at the age of 15 for his pop single “Baby” which was released in November 2009. In 2010 Bieber released his first studio album My World 2.0 followed by Under the Mistletoe (2011) and Believe (2012). 

His fourth studio album Purpose was released on November 13th 2015. It sold over 1 million copies within it’s first week of release making it the fastest selling album by any artist since 2000! With over 80 million followers on Instagram alone this makes Justin Bieber one of the most followed celebrities online today!

7. Taylor Swift

If you’re a singer, then it’s likely that your fans will follow you on social media. Taylor Swift is no exception. She has the most followers on Instagram and Twitter, which makes sense because she is also very active on these platforms. In fact, her Twitter account has over 88 million followers–that’s almost as many people as live in the United States!

She also uses Snapchat frequently to connect with fans and share updates about what’s happening in her life.

8. Cardi B

Cardi B is a rapper, singer and songwriter. She also stars in the reality TV show “Cardi B: The Offical Account.” Cardi’s net worth is $5 million.

She has over 100 million followers on Instagram and has recently become one of the most followed celebrities on social media.

9. Rihanna

Rihanna is an American singer, songwriter, and actress. She began her career as a teenager, releasing her first album at the age of 16. In addition to her solo work she has collaborated with numerous other artists including Jay Z and Kanye West on Run This Town and Eminem on Love The Way You Lie respectively.

Rihanna has sold over 100 million records worldwide making her one of the best-selling artists of all time. She has won 8 Grammys in total including two awards for Best Pop Vocal Album (2010) as well as two awards for Record Of The Year (2011). Her single Umbrella was nominated for Song Of The Year at The Grammy Awards but lost out to Coldplay’s Viva La Vida; however it won Best Rap/Sung Collaboration between Rihanna & Jay Z who were also nominated alongside T-Pain & Kanye West who won this category instead!

10. Demi Lovato

Demi Lovato is a singer, songwriter and actress. She has a large following on Instagram where she posts photos of herself in different outfits or with friends and family. Demi Lovato is known for her music career and acting roles but has also collaborated with other celebrities like Nick Jonas and Cher Lloyd.

Instagram is a great way to build your brand by engaging with people who are interested in your content and product, for free! If you enjoyed viewing the celebrities on these, be sure to check out these influencers as well.

Instagram is a visual platform and users can easily see what you’re selling. If you post about something that’s not relevant to the product or service you offer, it will not help grow your audience or sales at all.


If you’re looking for an easy way to build your brand, Instagram is an excellent option. It allows you to connect with your customers and get them interested in what you have to offer without spending a lot of money on advertising or marketing campaigns. You can also use other social media platforms like Twitter or Facebook alongside Instagram for even more exposure!

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